The History
The Robert La Roche brand was founded in 1973 in Vienna.
The Austrian Robert La Roche transformed vision aids into fashion
accessories that underscored the personality of the wearer. The glasses
achieved international success and are now also worn by Hollywood
and music stars.

The Present
Since 2000, the Robert La Roche brand has been owned by the
international Michael Pachleitner Group, which has over 60 years
of experience in the field of optics. Together with Michael Pachleitner
and an assured sensitivity for trends, the designers Klaus Huber and
Alexandra Hötzl-Giselbrecht are continuing and newly re-interpreting
the Robert La Roche tradition. This has helped make Robert La Roche
a cult brand, today more than ever: for sophisticated design, top quality
and intelligent, technical solutions.