Privacy Statement

Trust is important, especially when it comes to your personal data. That is why RLR Eyewear GesmbH (hereinafter referred to as RLR) see it as our obligation to exercise the utmost care in handling of your personal data and to do everything we can to protect your information from misuse.

We adheres strictly to data protection laws in the collection and processing of your data. The following information explains in detail which data is collected when you visit our website and how we use this data.

We reserve the right to make changes to this privacy statement at any time by giving notice to you on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the end of the website

Types of Data Collected

While entering our website you may give us information, including information that can identify you, when you use our website, correspond with us, or enter into any of our surveys. You may choose to provide additional information to us when you contact us or otherwise interact with us. The data we may collect from you are the following:

(1) Data that we might collect automatically: your IP address, log-in information, location information, browser type and version, browser plug-in types and versions, operating system and platform, information about your visit including the URL clickstream to, through and from our website, products you viewed or searched for, download errors, length of visits to certain pages and page interaction. We collect information automatically through the use of various technologies, including through “Cookies” (see detailed explanation below); (2) information that you might give us: name, address, telephone number, gender, email address.

Purpose of Data Processing

We use the information we collect automatically:
(1) to administer our website for internal operations including troubleshooting purposes; (2) to ensure that content from our website is presented in the most effective manner for you and your devices; (3) as part of our effort to keep our website safe and secure; (4) to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; (5) to make suggestions and recommendations to you and other users of our website about goods or services that may interest you or them.

The e-mail address and other contact information provided by you will be used to respond to any queries.

1. Collection, processing, use and storage of personal data

We are committed to protecting the privacy of our customers visiting our website. All personal data will be collected, processed and used in accordance with the relevant provisions for the protection of personal data, primarily for the purpose of the services you have requested and for processing your requests. Third parties will only be provided with the stored data in the manner described in this statement. Of course, no personal data will be passed on to advertising companies. Your personal information will be stored only as long as it is necessary for the purposes for which it is processed, or until the expiration of any warranty, statute of limitations and statutory retention obligations, unless otherwise specified in this Privacy Policy.

Data in the context of a request (resulting in no business process) will be deleted after 6 months. Data generated as part of a business process is stored for a period of 7 years. However, a longer storage of data is possible in case of a concrete foreseeable legal proceeding.

As part of the web site’s operation, we hire service providers like IT providers as processors, who, in the course of their activities, may gain access to your personal data if they require it in the performance of their tasks. These service providers have committed to comply with the applicable data protection regulations. For more information about our service providers, please contact 

Detailed Information on the Processing of Personal Data

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). Google Analytics uses Cookies, which are text files placed on your computer, to help the website analyse how users use the site. We process your data on the basis of our prevailing legitimate interest to cost-efficiently generate easy to use website access statistics (Art. 6(1)(f) General Data Protection Regulation).

The information generated by the cookie about your use of the website (including your IP address by Google on servers in the United States. We do not store any of your personal data collected in connection with Google Analytics.

This website uses an IP anonymization feature provided by Google Analytics. Your IP address will therefore be truncated / anonymized by Google as soon as it receives it. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to us.

Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use full functionality of this website.

Furthermore you can prevent Google’s collection and use of your data by downloading and installing the browser plug-in available here.

You can also refuse the use of Google Analytics on this website by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website.

Further information concerning Google’s term of use and privacy statement can be found here.


A Cookie is a small text file that a website stores on your PC, telephone or any other device, with information about your navigation on that website. Cookies are necessary to facilitate browsing and to make it more user-friendly, and they do not damage your computer. While this Policy uses the general term “Cookies”, as they are the main method for storing information used by this website, the browser’s “Local Storage” space is also used for the same purposes as the Cookies. All the information included in this section is also applicable to this “Local Storage”.

Cookies are an essential part of how our website works. The main purpose of our Cookies is to improve your browsing experience. For example, they are used to remember your preferences (language, country, etc.) while browsing and on future visits. The information collected by the Cookies also enables us to improve the site by estimating numbers and patterns of use, the suitability of the website to the individual interests of the users, quicker searches, etc. On occasions, if we have obtained your informed consent in advance, we may use Cookies, tags or other similar devices to obtain information that enables us to show you, either from our own website or from third-party websites or any other means, advertising based on the analysis of your browsing habits. We do not store sensitive personal information, such as your address, your password, your credit or debit card data, etc., in the Cookies we use.

The information stored in the Cookies from our website is used exclusively by us, except for those identified below as “third-party cookies”, which are used and managed by external entities to provide services requested by us to improve our services and the experience of the user when browsing our website. The main services for which these “third-party cookies” are used are to obtain access statistics and to guarantee the payment transactions that are carried out.

If you prefer to avoid the use of Cookies on this page, taking into account the above-described limitations, first you must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website. You may use this option for preventing the use of Cookies at any time.

You may restrict, block or delete the Cookies from this website at any time by changing the configuration of your browser following the steps indicated below. While settings are different in each browser, Cookies are normally configured in the “Preferences” or “Tools” menu. For further details on configuring Cookies in your browser, see the “Help” menu in the browser itself.

Log Files

Every time a user accesses our website, thus each time it retrieves or retrieves a file on this server, data about this operation is stored in a log file. These data are not personal and we cannot understand which user has retrieved which data. We also do not try to collect this information.

In detail, we collect the following data: Name of the retrieved file, date and time of retrieval transferred amount of data, message if the retrieval was successful, notification why a retrieval may have failed, the name of your Internet Service Provider and the browser software of your computer.

All mentioned data are evaluated only for statistical purposes by us and by our contracted service providers. We use this data to make our website even better for you.

Data Security

The security of you data is our highest concern. Our stated aim is to take all technical and organisational measures required to ensure that our data processing is carried out in a secure manner and to process your personal data in such a way that it is protected from access by unauthorised third parties. We make sure that our IT infrastructure complies with international security standards.

User Rights

In particular, you have the right to do the following:

Withdraw your consent at any time: you have the right to withdraw consent where you have previously given your consent to the processing of your personal data.

Object to processing your data: you have the right to object the processing of your data if the processing is carried out on a legal basis other than consent.

Access your data: you have the right to learn if we are processing data, obtain disclosure regarding certain aspects of the processing and obtain a copy of the data undergoing processing.

Verify and seek rectification: you have the right to verify the accuracy of your data and ask for an update or correction.

Restrict the processing of your data: under certain circumstances, you have the right to restrict the processing of your data.

In this case, we will not process your data for any purpose other than storing it.

Have your personal data deleted or otherwise removed: under certain circumstances, you have the right to obtain the erasure of your data from us.

Receive your data and have it transferred to another controller: you have the right to receive your data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the data is processed by automated means and that the processing is based on your consent, on a contract which you are part of or on pre-contractual obligations thereof.

Lodge a complaint: you have the right to bring a claim before the competent data protection authority. An overview of the national and international data protection authorities can be found here.


To exercise these rights or to get more information about our privacy notice you can contact us under:

RLR Eyewear GesmbH
Liebenauer Tangente 4
8041 Graz, Austria
Tel. +43 (0)316 82 38 38
Fax +43 (0)316 82 38 38-3200