A Vision Makes History

When the Austrian designer Robert La Roche designed his first eyewear collection in 1973, he combined authentic artisanship with an individual design language. In the 80s, his creations was a hit the new wave era. In the nineties, the eyes of the world turned to his timeless masterpieces - from Hollywood to Andy Warhol's Factory. In 1999, the successful designer retired. Since then, a team in Graz manages his eyewear brand. 

The people behind the glasses

Seit September 2019 führt ein internationales Team, die Marke Robert La Roche in ein neues Zeitalter. Wir verbinden Respekt vor dem ikonischen Designer und seinem Lebenswerk mit Ideen für die Zukunft. Es ist das inspirierende Umfeld und die familiäre Atmosphäre, die unseren Visionen Leben einhauchen. Diese Freude und Leidenschaft spiegeln sich in jedem einzelnen Modell unserer Kollektionen wider.

Robert La Roche - MPGS5539 RZ scaled

Glasses for humans.

It is our style to play with creative finesse. We think back to the golden era of the Brand Robert La Roche
and have not lost sight of the future. What drives us is the courage to take unconventional approaches and the willingness
to merge contradictions.
This creates models with a strong character made of acetate and titanium that know how to inspire 
because a Robert La Roche comes into play where people become personalities.