Different for a Reason.

With Individuality in Mind.

We are a small team of independent creative minds; a tightly knit group striving to grow and to keep the momentum going.

Founded in 1973, the brand of Robert La Roche has held a pioneering position in the eyewear industry. After relaunching in 2014, we are more determined than ever to set a new and radical standard for what eyewear can be. We also aim to show what a small group of people can do with a raw creative vision and a constantly growing zest for innovative expression.

Achieving this goal requires precise expertise and craftsmanship, as well as an understanding of artistic design and cutting-edge technology. In order to create a product that is 100% pure and honest, our team is composed of highly skilled professionals who are meticulously involved in the entire process, from the first stroke of a pencil to the final finishing touch.

Our Blank Page Philosophy:

It All Begins When the Pen Hits the Paper.

With every frame, we start from scratch. Each step of the process is done by hand with utmost care.

We are not simply trying to make the perfect pair of glasses, but to create unconventional, raw and individualistic objects. The result is a highly personal, precious piece of wearable art. The difference is in the detail, designed to be revealed, not concealed.

Only the finest materials such as natural top-grade acetate and sheer block titanium are carefully selected and expertly processed by a small number of skilled eyewear manufacturers in Italy and Japan.

Change the way you look at things, and the things you look at change. 

Michael Shindler, Photographer

Capturing Real, Real Faces:

The Photography of Michael Shindler.

Uncompromising eyewear needs to be reflected in uncompromising photographs. We have found our match in Michael Shindler, a photographer who is dedicated to a technique that defies the disposable and arbitrary modern principles of unlimited mass duplication.

His signature Wet-Plate Collodion process, which originated in the 19th century, allows him to take portrait images that put an almost exaggerated focus on the eyes of the characters depicted in the photographs.

Keep Your Vision at 20/20 and Your Style at 100.

Where Form and Function Merge.

We pride ourselves on the craftsmanship that goes into our entire process. Trends come and go, but these objects are made to last, and our trademark eyewear is designed with a timeless appeal in mind.

We want our product to be honest and convincing, and each frame is characterized by its visual as well as functional integrity.

Different for a Reason.

With Individuality in Mind.

We are a small team of independent creative minds; a tightly knit group striving to grow and to keep the momentum going.

Founded in 1973, the brand of Robert La Roche has held a pioneering position in the eyewear industry. After relaunching in 2014, we are more determined than ever to set a new and radical standard for what eyewear can be. We also aim to show what a small group of people can do with a raw creative vision and a constantly growing zest for innovative expression.

Achieving this goal requires precise expertise and craftsmanship, as well as an understanding of artistic design and cutting-edge technology. In order to create a product that is 100% pure and honest, our team is composed of highly skilled professionals who are meticulously involved in the entire process, from the first stroke of a pencil to the final finishing touch.

Our Blank Page Philosophy:

It All Begins When the Pen Hits the Paper.

With every frame, we start from scratch. Each step of the process is done by hand with utmost care.

We are not simply trying to make the perfect pair of glasses, but to create unconventional, raw and individualistic objects. The result is a highly personal, precious piece of wearable art. The difference is in the detail, designed to be revealed, not concealed.

Change the way you look at things, and the things you look at change. 

Michael Shindler, Photographer

Capturing Real, Real Faces:

The Photography of Michael Shindler.

Uncompromising eyewear needs to be reflected in uncompromising photographs. We have found our match in Michael Shindler, a photographer who is dedicated to a technique that defies the disposable and arbitrary modern principles of unlimited mass duplication.

Keep Your Vision at 20/20 and Your Style at 100.

Where Form and Function Merge.

We pride ourselves on the craftsmanship that goes into our entire process. Trends come and go, but these objects are made to last, and our trademark eyewear is designed with a timeless appeal in mind.

We want our product to be honest and convincing, and each frame is characterized by its visual as well as functional integrity.